Setting up Clients
Jan 14, 2026
Clients Overview
The Clients page in Ping is the foundation for building accurate client memory. Setting up clients and contacts correctly allows Ping to pull from past emails and meetings, making answers, drafts, and workflows more accurate over time.
What You See on the Clients Page
When you open Clients from the left-hand menu, you’ll see a list with the following columns:
Name which represents the client or company.
Contacts which are the people associated with that client.
Teams which control who inside your company can see the client.
Last Interaction which shows the most recent communication.
Each client represents a company, not an individual person.
How Contacts Connect to Client Memory
Contacts are the key to building client memory.
Each contact includes:
A name
An email address
Any email communication sent to or received from a contact’s email is automatically linked to the associated client. Over time, this allows Ping to collect emails, messages, and meetings under that client.
This connection is what powers Ask Ping, giving you answers based on all past interactions with that client.
Viewing Client History and Context
When you click into a client, you’ll see a timeline that includes:
Past emails
Meetings
Other interactions tied to that client’s contacts
All of this information is pulled directly from linked contacts, which is why adding and maintaining contacts is so important.
Using Teams to Control Visibility
The Teams field determines who at your company can see a client.
For example:
If a client is assigned to the All Users team, everyone in your company can see it.
If a client is assigned to a specific team, only members of that team will have access.
This is useful when managing sensitive clients or internal ownership.
Creating New Clients and Adding Contacts
You can easily create new clients and keep them up to date.
Follow these steps:
Go to the Clients page.
Click Create Client.
Enter the client name.
Add relevant contacts with their email addresses.
Assign the appropriate teams.
Any time someone new joins a client company or you begin communicating with a new person, be sure to add them as a contact.
Why Clients and Contacts Matter
The more complete your clients and contacts are:
The stronger your client memory becomes.
The more accurate email drafts, tasks, and workflows will be.
The better Ping can answer questions using Ask Ping.
Client memory improves continuously as more data is collected, so setting this up early pays off over time.
Additional Resources
If you already have a list of clients, you can import them all at once.
Use this link to go to the bulk import clients help article: How to import clients using a CSV or Excel file.
That’s everything you need to know about the Clients page and why it plays such a critical role in Ping.


