Brand

Brand Guidelines

Everything you need to represent Ping correctly. Download logos, reference our colors, and follow our usage guidelines.

Logo

Our primary logo comes in horizontal and square formats. Use the version that best fits your layout. Always maintain clear space around the logo equal to the height of the "P" in Ping.

Primary, Light backgrounds

Primary, Dark backgrounds

Mark only

Download logo pack (SVG)

Colors

Our palette is warm and grounded, with purple as our primary accent and orange as a secondary highlight.

Highlight Purple #8F88F9

Purple Strong #645BE9

Accent Orange #FB923C

Orange Strong #F07510

Text #2F2B27

Background #F7F6F2

Surface #FEFEFD

Success Green #1A7D42

Typography

We use Inter for body text and UI, and IBM Plex Serif for headings and editorial content.

Headings

IBM Plex Serif

Used for page titles, section headings, and editorial emphasis.

Body & UI

Inter

Used for body text, navigation, buttons, and all interface elements.

Monospace

Fragment Mono

Used for code snippets and technical content.

Usage Guidelines

Do

Use the logo on clean, uncluttered backgrounds
Maintain the minimum clear space around the logo
Use the white logo on dark backgrounds
Refer to us as "Ping" or "Ping Assistant"

Don't

Alter the logo colors or proportions
Place the logo on busy or low-contrast backgrounds
Add effects like shadows, outlines, or gradients to the logo
Use the logo smaller than 24px in height

Questions?

For press inquiries, partnership badges, or custom asset requests, reach out to [email protected].